| Title: Director, Marketing Insights-Urology/Endocrinology
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| Location: Chadds Ford, PA
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| Job Type: Contract
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| Compensation: per Hour
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| Reference Code: 885400-AQG
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Description: Our client is seeking a Director, Marketing Insights-Urology/Endocrinology.
The responsibilities of this position include the following:
- Responsible for the Marketing Insights function for all Urology / Endocrinology in-line brands and brands close to commercialization - including Primary and Secondary Market Research, Competitive Intelligence, Marketing / Sales Effectiveness and KPIs for the brands
- Lead and manage the Urology / Endocrinology Marketing Insights team to:
- Define, plan, manage and execute targeted and innovative Primary and Secondary Market Research, Competitive Intelligence, Marketing / Sales Effectiveness and KPIs for the brands within cost effective and timely parameters
- Create a customer focus mindset among team members; apply consumer-centric primary market research methodologies and provide consulting to Brand teams to bring 'insights' and 'hypotheses' that have a business impact and are pragmatic to be implemented within the constraints of the Brand plans
- Play the proactive role of the 'conscience' of the Brand teams, ensuring that the challenges / weaknesses are clearly identified along with wins / strengths and that jointly developed research objectives are fully met
- Understand the information / knowledge needs of Marketing / Brand teams and provide insights that can help them find solutions - by linking primary market research and secondary analytics -- to provide answers to questions such as 'why' and 'how'
For immediate consideration, please send updated resume and contact information to Kservello@kforce.com.
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Requirements: The skills, experience, and education required for this position include the following:
- Excellent communication / negotiation skills; can build relationships with Marketing, Sales, Brand Teams, Business Development, R/D, Ops and Finance
- Keen analytical mind with superior problem solving and technical skills, having in-depth knowledge of the armamentaria of various market research and analytic methodologies and constantly innovating to provide the 'best' solutions to the Brand
- Excellent organizational skills, proactively planning market research needs based on a superior understanding of the market research methodologies and their use at various stages of the 'product life-cycle'
Education/Experience:
- MBA; advanced degree in statistics or related medical / scientific area also a plus
- 7-10 years of work in Market Research / Marketing Insights / Commercial Analytics field or prior consulting experience
- Prior Primary MR / MI experience at one of the major competitors or consultant at health type of agency is essential to be successful in this role; prior experience in therapeutic area preferable
- Some experience working as part of a Brand team in a pharmaceutical/FMCG environment also desirable
- Previous management experience in Market Research / Marketing Insights in a pharma / FMCG organization
Abilities:
Demonstrated ability to apply:
- Communication / negotiation skills in building relationships with Marketing, Sales, Brand Teams, Business Development, R/D, Ops and Finance
- Keen analytical mind with innovative problem solving and technical skills, reflecting in-depth knowledge of the armamentaria of various market research and analytic methodologies
Knowledge:
- Sound experience with a broad range of Market Research / Marketing Insights techniques, procedures / processes and analytic methodologies
- Having in-depth knowledge of the various secondary datasets; therefore can determine ways to first seek a solution
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