| Title: Director of Marketing Insights - Topical
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| Location: Chadds Ford, PA
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| Job Type: Contract
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| Compensation: per Hour
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| Reference Code: 885401-AQG
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Description: Be responsible for the Marketing Insights function for all topical in-line brands and topical brands close to commercialization including Primary and Secondary Market Research, Competitive Intelligence, Marketing / Sales Effectiveness, and KPIs for the brands.
Lead and Manage the Topical Marketing Insights Team to:
- Define, plan, manage, and execute targeted and innovative primary and secondary market research; competitive intelligence, marketing / sales effectiveness, and KPIs for the brands within cost effective and timely parameters
- Create a customer focus mind-set among team members; apply consumer-centric primary market research methodologies and provide consulting to Brand Teams to bring 'insights' and 'hypotheses' that have a business impact and are pragmatic to be implemented within the constraints of the Brand plans
- Play the proactive role of the 'conscience' of the Brand Teams, ensuring that the challenges / weaknesses are clearly identified along with wins / strengths, and that jointly developed research objectives are fully met
- Understand the information / knowledge needs of Marketing / Brand teams and provide insights that can help them find solutions - by linking primary market research and secondary analytics - to provide answers to questions such as 'why' and 'how'
For immediate consideration, please forward your resume to kservello@kforce.com or call 610-995-4200.
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Requirements: Director of Marketing Insight Qualifications:
- MBA; advanced degree in Statistics or related Medical / Scientific area (a plus)
- 7-10 years of work in Market Research, Marketing Insights, a Commercial Analytics field, or prior consulting experience
- Prior Primary MR / MI experience at one of the major competitors or consultant at health-type of agency is essential to be successful in this role
- Prior experience in a therapeutic area is preferable
- Some experience working as part of a Brand Team in a pharmaceutical / FMCG environment is also desirable
- Previous management experience in Market Research or Marketing Insights in a pharma / FMCG organization
Demonstrated Ability Required:
- Communication and negotiation skills in building relationships with Marketing, Sales, Brand Teams, Business Development, R/D, OPs, and Finance
- Keen analytical mind with innovative problem solving and technical skills that reflect in-depth knowledge of the armamentaria of various market research and analytic methodologies
- Excellent organizational skills, proactively planning market research needs based on a superior understanding of the market research methodologies and their use at various stages of the 'product life-cycle'
Knowledge:
- Sound experience with a broad range of Market Research / Marketing Insights techniques, procedures / processes, and analytic methodologies
- Have in-depth knowledge of the various secondary datasets; therefore can determine ways to first seek a solution through secondary desk research prior to embarking on commissioning costly primary market research
- Superior understanding of other Marketing Science functions (Forecasting, Commercial Analytics, and secondary data sources) to maximize the Marketing Insights deliverables
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