| Title: Marketing Manager
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| Location: Foster City, CA
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| Job Type: Contract
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| Compensation: per Hour
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| Reference Code: 951446-NRC
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Description: One of our top clients in Foster City, CA is looking for a Marketing Manager on a temporary basis.
This candidate would be responsible for the following duties:
Roles & Responsibilities:
- Managing projects related to tools and practices for measuring, projecting and reporting ROI for marketing investments
- Managing research and analytics projects for measuring and reporting financial return on marketing investments globally
- Managing projects that expand and enhance marketing measurement and analytics tools, capabilities and processes
- Interfacing with other divisions, like Finance, to create or evolve standards and frameworks for measuring ROI and making investment decisions
- Providing analytical expertise and support to marketing management and all marketing functions, including utilize optimization tools to conduct what-if scenario analysis; pull data from multiple sources to develop business cases for specific marketing campaigns (or provide assistance to business owners to develop business cases); produce benchmarking studies and reports; research MROI related trends and developments, etc.; work with Marketing counterparts to develop and implement measurement plans for all major marketing investments and development of scorecards, dashboards and other performance reports
Key Partners:
- Marketing managers
- Finance
- Research
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Requirements: Qualifications:
- Bachelor's degree in Marketing, Communications, Advertising or Finance is preferred. MS or MBA in Marketing or Finance is preferred
- 5+ years in marketing, Finance and/or analytics demonstrating increased responsibilities
Demonstrated competencies:
- Strategic thinking, analytical and quantitative skills
- Proven ability to translate ideas into action and set priorities
- Teamwork, interpersonal skills and an attention to detail
- Strong written and oral communication, including presentations
Desired skill sets:
- Experience with econometric modeling, customer database management, segmentation, multi-variate testing and/or other marketing testing, research and marketing data analysis is preferred
- Experience developing financial models and business cases
- Consumer and Business-to-Business marketing experience in Financial Services category
- Management of external agency partners and internal cross-functional teams
- Advanced Excel and PowerPoint skills
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